NexGen/Practices/Websites and apps
Websites and apps built to be used.
Product designers and engineers who take a website, portal or mobile app from the first wireframe to the release, and look after it once it is live.
- Led by
- Product designers, web and mobile engineers
- Builds
- Websites, portals, mobile apps
- Platforms
- Web, iOS, Android
- First step
- Discovery workshop
Most digital projects fail on the brief, not the code.
A website that says nothing. An app nobody opens twice. A portal that staff work around. These rarely fail because of engineering. They fail because nobody decided who the product is for, what it must let them do, and how success will be measured.
We start there. A short discovery settles the audience, the tasks and the content before design begins. Then a small team of designers and engineers builds in short releases you can see and use, so there are no surprises at the end.
Design, build and care, under one team.
Corporate websites
Fast, accessible, search-friendly sites, with a content system your team can update without a developer.
E-commerce
Catalogue, checkout, payments and fulfilment integration, built for the markets you sell in.
Mobile apps
Native and cross-platform apps for iOS and Android, from customer apps to tools for staff in the field.
Portals and internal tools
Customer, supplier and employee portals, and workflow tools that replace email and spreadsheets.
UX and product design
Research, wireframes, prototypes and a design system, tested with real users before the build.
Support and maintenance
Hosting, security updates, monitoring and a steady stream of improvements after launch.
Four steps, each with something you can hold.
The right-hand column is what you have in your hands at the end of each step. We confirm timing in the plan, once we have seen the work.
- 01
Discovery
Audience, goals, content and scope, agreed in a workshop.
Product brief - 02
Design
Wireframes and a clickable prototype that you can test with users.
Prototype - 03
Build
Short releases you can see and use, with testing throughout.
Working releases - 04
Launch and support
Go-live, monitoring, training and a backlog of improvements.
Live product
- A product designed around named users and tasks
- Source code and design files that you own
- A content system your team can run
- Performance, accessibility and security tested before launch
- A support arrangement after go-live
Product designers
Research, interaction design and the visual system.
Web engineers
Front-end and back-end development, integrations and hosting.
Mobile engineers
iOS, Android and cross-platform builds.
QA and delivery lead
Testing, release management and one point of contact.
Practices that often join this one.
Problems rarely respect a single domain. One engagement lead coordinates across practices, so you never manage our hand-offs.
Agentic and generative AI
We build AI agents that run inside your live workflows: reading documents, reconciling records, drafting responses and routing approvals.
Open the page →Staff augmentation
When you are building your own technology and innovation capability, we place vetted engineers, analysts and architects inside your team.
Open the page →Technology recruitment and offshore teams
We recruit for technology roles, from developers and data engineers to ERP leads and heads of technology, with every candidate interviewed by a practitioner in the same discipline.
Open the page →- Practice
- Websites and apps
- Delivery
- International
- Client presence
- Saudi Arabia